Who Wins When Netflix Finally Shows Ads
Ads on Netflix are the next big thing. (Photo by Phil Barker/Future Publishing via Getty Images) Future Publishing via Getty Images Digital advertisements are coming to the world’s only global media company. It’s a watershed moment in media, and it will bring big changes for investors, too. Ted Sarandos, Netflix’s chief executive officer said last week that ads are officially coming to the streaming media company. The announcement is an about-face, and it is game-changing for a whole swath of firms.
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